Context

My client manages an extracurricular internship programme designed to encourage youth mobility between France and Germany. While the initiative is well known in Germany, it remains underused in France.

The challenge: increase awareness among French young people under 35 who are looking for professional experience in Germany.

(Note: In France, “extracurricular internships” are not part of the regular university curriculum but are seen as valuable experiences abroad, especially in the Franco-German labour market.)

Objectives

• Raise awareness of the programme in France

• Generate French applications for internships in Germany

• Increase the client’s professional visibility via her LinkedIn profile

• Build and engage a community around extracurricular internships

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Methodology

3-month strategic roadmap combining ghostwriting, profile optimisation, and community activation.

LinkedIn optimisation:

• Improved personal profile (visible CTAs, bilingual banner, clear storytelling)

• Added a “Featured” section with direct links to applications

Content creation:

• 2 weekly posts focused on education and testimonials

• Accessible tone, rooted in student life and Franco-German cultural codes

Community activation:

• Creation of a private LinkedIn group dedicated to extracurricular internships

• Engagement through offers, polls, testimonials, and events

• Sharing content in key Franco-German LinkedIn groups for viral effect
  

Results

• 22 posts published with an average engagement rate of 1.5%

• 1,500+ responses to 5 LinkedIn polls

• 1 LinkedIn group created and managed, enriched with regular content

• Incoming applications via CTAs on the profile and within the group