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Step 1: Keyword Strategy for the French Market

You’ve invested money in localising your website into French, but it’s not generating qualified traffic? This is one of the main reasons international brands struggle with their go-to-market in France.

The goal of this step:

– Define a France-focused SEO strategy, culturally relevant and aligned with your global positioning

– Identify key competitors in France and analyse their SEO strategies

– Prioritise and structure high-impact keywords to support growth

Deliverables:

– Competitive and SEO mapping to gain a clear view of the French market and missed opportunities
– Identification of high-potential keywords to generate quick wins
– Long-term keyword strategy (semantic clusters) delivered as a visual mind map
– Local SEO recommendations based on competitor analysis

Optional: SEO audit of your existing French website and FR strategy (same pricing as below)

Pricing: €1,500 to €2,500 per website (depending on depth and complexity)

Step 2: Implement your strategy & build credibility in France

You need someone to monitor and execute your strategy so your brand is perceived as credible and legitimate in France? That’s where I step in.

The goal: Deliver high-quality, localised website content that builds trust with French audiences.

Deliverables:

  • Writing, editing and structuring all French website content on the platform of your choice (Notion, Google Drive, CMS drafts, etc.)
  • Strategic recommendations to strengthen credibility in France (UX, testimonials, tone of voice, online reputation, etc.)
  • A French-language glossary to support future content creation and internal alignment
  • Access to a custom AI agent trained to produce content strictly based on your marketing strategy

Pricing: Depends on the number of pages

  • €250 for a homepage
  • €150 per product or service page (sliding scale for larger volumes)

Step 3: Generate qualified, long-term visibility in France

Content marketing is a long-term, multi-channel strategy. This phase focuses on turning SEO into a sustainable growth lever, not a one-off project.

Objectives:

  • Plan your content and thought leadership strategy for the next 3 to 6 months
  • Support your sales team with content that answers real buyer questions
  • Reduce dependency on paid acquisition and better align SEO with SEA keywords
  • Maintain or improve rankings on strategic French keywords

Deliverables:

  • Bi-monthly review calls analysing Google rankings for priority keywords
  • Weekly content strategy tracking via a shared editorial calendar
  • SEO workflow in Trello or Notion (what to create, optimise, prioritise, and why)

Optional: Content writing (€250 per blog article)

Pricing: €800 per month on average

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