Context

Helios is the first ecological neobank in France. Its ambition is to become the market reference in a highly competitive sector through a strong SEO strategy.

Since December 2024, I have been writing and rewriting five articles per month to boost the brand’s visibility on topics such as green finance, household savings, taxation, savings products, and sustainability.

(Note: In France, “green finance” is an emerging but very competitive topic, with both traditional banks and fintechs trying to position themselves as trustworthy leaders.)

Objectives

• Achieve position 1 in Google SERPs for targeted keywords

• Increase sign-ups via banner ads integrated into each article

• Position Helios as a thought leader in green finance
  
  

Methodology & Deliverables

• Keyword definition (primary and secondary) using SEMrush

• Improvement of meta titles and descriptions

• Integration of new keywords using formats valued by LLMs (e.g. comparison tables, bullet lists, and exact phrasing of popular Google queries)

• Strategic placement of banner ads to make them relevant and drive account creation

• Correction and updating of financial data (e.g. savings product rates)

• Content integration into the CMS Storyblok
  
  

Results & KPIs

Key figures as of July 2025

• 1,100 clicks on “budget” keyword in July (+124% vs. previous month)

• +800 clicks on banking-related queries (+43% vs. previous month)

• 500 clicks on the article covering the Duplomb law
  (Note: The “Duplomb law” is a recent French regulation impacting savings and household taxation – a hot topic in financial searches in 2025.)